I'm an experienced B2B content marketer, committed to increasing brand awareness, supporting demand generation, and providing creative, on-budget results. Recognized for my collaborative attitude, sense of humour, and the ability to build great relationships while getting the work done well.

Specialties include:

• Leading a team, including written content, graphic design and digital media to support ongoing demand generation and brand awareness efforts - contributing to an increase in strategic content output of 56% year over year, an 80% growth in organic website traffic year over year, and a 91% increase in eBook downloads year over year
• Creation and management of marketing collateral/assets, SEO-driven website content, press releases, published articles, corporate/internal messaging, and social media
• Supporting marketing campaigns for demand/lead generation, with an eye for the customer content journey
• Development and execution of strategic marketing/content plans to budget
• Working with both internal and external stakeholders, including executives and vendors
• Brand development, awareness and brand messaging
• Project management (including balancing deadlines, competing priorities, budgets, and differences of opinion)

C. S. Lewis

"Allison's professional writing skills and creative thinking make her an excellent marketing professional."

Henry Zhang - Director, Marketing, Husky Technologies

"Allison is a gifted writer and an excellent project manager."

Angela Schwecke - Global Marketing, SAP

"Allison is the best at what she does, plain and simple. She is an incredible writer, understands technical product positioning and has an expert-level command of the tools and vehicles required to promote mar-com assets. Any organization would be lucky to have her."

James McDermott - Managing Director & GM, Plato NA

"She is the epitome of team player. You need at least one Allison Karavos on your team."

Paul Commisso - VP, Marketing, Weber Manufacturing Technologies